Case Studies

The Fountains of St. Augustine Premier Motorcoach Resort

Challenge
The Fountains of St. Augustine epitomizes a premier motorcoach resort uniquely located in an area like no other.  This is a tropical paradise, historically rich in narrative, with myriad choices of attractions and activities only minutes away to everyone choosing to visit. Kidd RV eagerly accepted this partnership to tell the story of this place and all its offerings.

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Mountain Falls Case Study

Challenge
The Ridge at Mountain Falls, located in Lake Toxaway, NC, is one of the most spectacular, beautiful Class A RV resorts in the country. With 360° views of the Blue Ridge Mountains and within a close proximity to Asheville and Cashiers, NC, the resort is perfectly situated in a location equipped with adequate outdoor activities and breathtaking views, while the resort boasts luxurious amenities with their new development and plans to... Read More

Tellico Ridges
Tellico Ridges

Challenge
Tellico Ridges, located in Vonore, Tennessee lies within the breathtaking area of the Smoky Mountains with the Great Smoky Mountains National Park to its south and the convenience of Interstate 75 corridor to its north. Only half an hour’s drive to Knoxville, the area offers the serenity and privacy of nature, paired with proximity to urban and historical attractions. This beautifully enchanting acreage was originally intended as a luxury... Read More

Las Vegas Motorcoach Resort
Las Vegas Motorcoach Resort

Challenge
LVM Resort, formerly known as Las Vegas Motorocoach Resort, is a Class A resort located only six miles away from the Las Vegas strip. LVM Resort already had an advantage over similar resorts because of its premier location and amenities, but RVers were not aware of its existence and LVM’s current branding and logo did not reflect the resort’s luxurious, Class A enviornment. With its existing fantastic grounds, Kidd RV Consulting knew the... Read More

Hearthside Grove Luxury RV Resort
Hearthside Grove Luxury RV Resort

Challenge
Hearthside Grove contacted Kidd RV Resort Consulting with an idea to develop a world-class RV resort on undeveloped land in Michigan. The goal was to make Hearthside Grove Michigan’s most upscale motorcoach resort and they had all the components: a great location, superior park design and a vast selection of amenities. The only thing missing was a unique brand and marketing strategy that would entice RVers to make this resort home. In... Read More

Heritage Motor Coach Resort and Marina
Heritage Motor Coach Resort and Marina

Challenge
Heritage Motor Coach Resort and Marina contacted Kidd RV Resort Consulting with a big problem. On the verge of launching a beautiful resort in a beautiful location, sales and marketing momentum had stalled. Although it appeared the developer had all the right pieces in place – decent website, brochures and ads – the resort had hired a marketing firm without any RV industry experience. Several adjustments needed to be made to the materials... Read More

The Dell RV Resort
The Dell RV Resort

Challenge
The Dell, located in the Hidden Mountain resort in the heart of the Smoky mountains, had successfully completed phase one. The park needed to both demonstrate that progress and generate interest in the upcoming phase 2. The park's online image needed reinventing to truly represent its facilities.

Opportunity
Phase 2 of the park incorporates some unique physical attributes and as such allows for some separate... Read More

Indigo Bluffs
Indigo Bluffs

Challenge
Indigo Bluffs is located just outside Glen Arbor in beautiful Leelanau County, Michigan. The property is adjacent to a 25 year-old, family-run campground, both of which had recently been sold to a visionary developer who sought to develop the natural beauty of the area and reinvigorate the property. Indigo Bluffs is the last RV resort of its kind built on or around the land, as the city council and residents have voted to protect the... Read More

Traverse Bay RV Resort
Traverse Bay RV Resort

Challenge
Traverse Bay Resort was already impressive, but new owners Kathy and David Scheppe wanted to showcase the resort’s amenities and fun-loving lifestyle. Traverse Bay sought a brand identity that visually communicated the relaxed atmosphere for which the area was known, as well as a marketing partner who could execute a tactical plan and launch the new brand to potential RV consumers – generating excitement, interest in the property and... Read More

Roberts RV Resorts
Roberts RV Resorts

Challenge
Roberts RV Resorts operates a series of 55+ Active Living RV Resorts, with both RV lots and Park Model homes. The family of resorts has grown over many years through acquisition. Roberts Resorts approached Kidd RV as the ink dried on the latest acquisition in Bull Head City, Arizona.

Opportunity
The new resort needed to be assimilated into the family, which presented an opportune moment to review the entire... Read More

Bella Terra Luxury RV Resort
Bella Terra Luxury RV Resort

Challenge
Bella Terra RV Resort, located just minutes from the sandy-white shores of the Gulf Coast, was prepared to set the standard for resorts across the nation. The resort (designed by Rich Stockwell) promised an upscale lifestyle experience with exceptional service, expansive amenities and access to area activities – all in a great location. The problem? Class A owners weren’t able to “see and believe,” so it was imperative that the marketing... Read More

Sunny Brook RV Resort
Sunny Brook RV Resort

Challenge
Nestled in the heart of southwest Michigan, Sunny Brook is a family-friendly, coastal RV resort property. The resort includes 65-acres of land on which lot owners can hike, bike, fish and pick wild blueberries. With a total of 266 sites to sell and rent, Sunny Brook wanted to be known as a family-friendly park and a place where beauty and tranquility were valued over the pop and dazzle of competing luxury RV resorts. The resort owners... Read More

The Dell View
The Dell View

Challenge
Located in the Smoky Mountains near Pigeon Forge, Tennessee, Hidden Mountain Resorts is a family enterprise that has grown into a log cabin mountain resort with more than 300 lodgings in a period of 30 years. In 2009, the owners decided to develop the most beautiful mountainside into a luxury motorcoach resort. Phase one, called The Dell Motorcoach Resort, is a small set of luxury RV sites. Even more impressive, a second phase overlooking... Read More

Plantation Cove
Plantation Cove

Background
Kidd RV Resort Consulting was approached by the developer of Plantation Cove at the perfect time, very early in the process. They had identified a parcel of land in Southwest Florida that they believed was well-suited for a class-A motorcoach resort. With two existing class-A resorts in the region, they wanted to ensure they brought a truly unique product to the market, something that would make them distinctly different from the “... Read More