The Fountains of St. Augustine Premier Motorcoach Resort

Challenge
The Fountains of St. Augustine epitomizes a premier motorcoach resort uniquely located in an area like no other.  This is a tropical paradise, historically rich in narrative, with myriad choices of attractions and activities only minutes away to everyone choosing to visit. Kidd RV eagerly accepted this partnership to tell the story of this place and all its offerings.

Opportunity
Kidd RV worked with AmeriMotorcoach Resorts to develop the brand essence and vision for The Fountains of St. Augustine.  Since its inception, the beauty, intrigue and mystery of this place drives the story. Situated only minutes from North America’s oldest permanently settled city, beautiful beaches, world-class shopping and entertainment, The Fountains of St. Augustine is a five star resort, providing guests with top shelf activity choices, on or off site. The key vehicle for telling this story is the 3D video animation showcasing the resort in its community setting, and demonstrating a drive through the resort properties.  By attending

America’s Largest RV show in Hershey, Pennsylvania in September, 2013 the vision was introduced to thousands of attendees who viewed the video and engaged with the website.  To follow up, Kidd RV attended the 2014 Tampa RV show following up with plenty of interactions with interested viewers.  Before, during and since, the PR and social media team has enjoyed interacting with the interested public, and is continuing to herald the brand.

Results
While Kidd RV’s team continues to refine animations and plans for this resort, our team works diligently on public relations and editorial efforts to enhance brand awareness and interest in membership among Class A RVers. We are looking forward to the future as The Fountains of St. Augustine becomes the southeast destination of choice. 

The Fountains of St. Augustine Premier Motorcoach Resort website
The Fountains of St. Augustine Premier Motorcoach Resort LogoThe Fountains of St. Augustine Premier Motorcoach Resort StationaryThe Fountains of St. Augustine Premier Motorcoach Resort AdvertisingThe Fountains of St. Augustine Premier Motorcoach Resort Collateral MaterialsThe Fountains of St. Augustine Premier Motorcoach Resort Preview BookletThe Fountains of St. Augustine Premier Motorcoach Resort Specialty Items

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