Las Vegas Motorcoach Resort

Challenge
LVM Resort, formerly known as Las Vegas Motorocoach Resort, is a Class A resort located only six miles away from the Las Vegas strip. LVM Resort already had an advantage over similar resorts because of its premier location and amenities, but RVers were not aware of its existence and LVM’s current branding and logo did not reflect the resort’s luxurious, Class A enviornment. With its existing fantastic grounds, Kidd RV Consulting knew the resort needed a comprehensive rebranding effort to equally match the resort’s lavish status in order to effectively attract Class A RVers.

Solution
Kidd RV Consulting rebranded the entire resort, changing its name, logo, website and collateral material to fully reflect its luxurious status. The goal of the brand’s new look and feel of LVM Resort was to position LVM as the only luxury RV resort for Class A owners in Las Vegas, with access to the most desirable attractions in the area. The objective of the rebranding was to create awareness and, ultimately, generate lot sales for LVM, while driving first-time visitors to the resort. Eventually, Kidd RV Consulting went one step further by bringing RV rallies to LVM, in order to raise awareness of the RV industry while at the same time driving people to stay at the resort.

Results
In spite of Nevada’s housing crisis, real estate sales at LVM Resort have steadily experienced significant increases since the resort’s rebranding and public relations efforts. While one coach site was sold in the summer of 2010, eight were purchased in the summer of 2011, and six were purchased in the fall of 2011. With 407 coach sites on the property, the resort enjoys a high level of demand for available properties and encourages first time visitors through its rallies and special offers. Since its improved website launch in 2011, LVM Resort has had over 1 million visitors to the site, many visiting the reservations page and booking their stay at this world-class establishment.

Las Vegas Motorcoach Resort Website
Las Vegas Motorcoach Resort LogoLas Vegas Motorcoach Resort BrochureLas Vegas Motorcoach Resort Identity

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