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Go RVing Aims to Expand to Hispanic Market

For the past year, Hispanics have proved that they are a continuously growing force within the United States. It is no surprise that the importance of their participation in monumental events, such as the 2012 presidential election and officially becoming the largest minority group as shown in data from 2010 US census, has now made them an imperative target market for many companies and brands.

The RV industry is no exception. Go RVing has officially launched an advertising campaign...

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Boomers Embrace the Digital Age

~Growing numbers of seniors participating in social media networking~

TALLAHASSEE, Fla. – The RV industry should prepare to shift marketing tactics as baby boomers are increasingly engaging on social media sites. Seniors, largely dominating the RV industry, are making strides to assimilate into the fast-paced, ever-growing digital age.

According to a 2012 report by the Pew Research Center’s Internet & American Life Project, for the first time, a majority of...

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Go RVing Launches 2nd Annual Advertising Campaign

Go RVing launched its second “AWAY” national advertising campaign on Feb. 18 with even bigger plans in store than its initial campaign in 2012. In its efforts to boost the RV industry and showcase the benefits of the RV lifestyle, Go RVing will appear in top national TV, print and digital media outlets. With its $11.3 million media budget, the brand will also integrate a focus on products and consumer events for the first time ever.

The 2013 Go RVing “AWAY” media schedule includes...

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RV Production Amps up Following Latest Recession

~Kidd RV Consulting recognizes RV production growth following economic recessions~

TALLAHASSEE, FL – RV shipments continue to increase from the 2008-2009 recession, the largest decline of RV sales in 33 years. Numbers of RV shipments to retailers reached a high of 285,749 for 2012, a gain of 13.2 percent over 2011. According to reports from the Recreation Vehicle Industry Association (RVIA), steady growth is expected to continue...

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The RV Industry Has Many Reasons to be Optimistic

After being very affected by the economic downturn, the RV industry is expected to see positive increases in sales during 2013. Although there are still concerns such as consumer demand, consistent financing, availability and affordability, economic pointers give the RV industry reasons to be optimistic.

The annual Florida RV SuperShow held in Tampa, FL was an ideal event to kick-off the industry’s year. There were over 54,000 attendees and sales had a phenomenal boost in comparison...

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RV Resort Participation Flat at 2013 Tampa RV SuperShow

~Kidd RV Consulting bases industry trends on fuel and RV lot prices observed at Tampa RV SuperShow~

TALLAHASSEE, FL – RV resort participation remained flat at this month’s RV SuperShow in Tampa. 25 resorts were represented this year, the same as last year, but down from 53 during 2011. The 25 resorts represented 10 no-shows from the previous year, replaced by 10 new resorts to the show this year.

According to self reports, sales and interest at RV...

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RV Industry Makes a Comeback

Even if the recession isn’t over for everyone, it sure seems to be for the RV Industry. The Recreational Vehicle Industry Association expects overall shipments of RVs, including travel trailers, campers and motor homes, to be up roughly 68% this year from 2010. Previous RV enthusiasts who could no longer afford to hit the road in their mansion on wheels are beginning to return to their favorite past times and the new generosity of banks is helping the industry move along nicely. With less...

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RV Show in Beijing Boasts Record Attendance/Record Sales

~30% increase of attendees and 300% of sales at 21RV.com’s RV show in China solidifies country’s RVing movement~

TALLAHASSEE, FL – Kidd Group, a parent company of Kidd RV Consulting, a marketing branding agency specializing in RV Resorts, is excited to report that 21RV.com’s RV Show in Beijing, where the agency presented, reported a turnout of almost 40,000 attendees from Aug. 9th-Aug. 12th. The show was 21RV.com’s 5th International RV and Camping Exhibition...

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Beijing Looks West for RV Insight
~Marketing Presentation in Exclusive Cooperation with 5th International RV Show, 21RV, in China~

TALLAHASSEE, FL – Kidd Group, parent company of Kidd RV Consulting, a marketing branding agency specializing in RV resorts, is thrilled to have been invited by 21RV.com to make a presentation discussing the present and future of RVing in the U.S. on August 9, 2012. This is 21RV.com’s 5th International RV and Camping Exhibition in Beijing, the premier and largest RV show in China...

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Everyone is Hopping on the RV Bandwagon

May 17, 2012

It seems as though everyone wants a little taste of the open road, wind in their hair and the sweet smell of the outdoors. It’s the perfect time of year to kick back and relax by the barbeque, but this year even more people are hitting the road to do it. In February of 2012 manufacturers shipped out 24.7% more recreational vehicles than the same month the previous year. By the end of 2012, RV shipments are expected to total out to a sales...

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