Marketing Firm Launches RV Division
“Kidd RV Resort Consulting” Seizes Industry Presence
February 17, 2009
Read coverage from:
Come RVing - February 18, 2009
RV Industry News - February 18, 2009
Tallahassee Democrat - March 16, 2009
RV Industry News - March 17, 2009
Tallahassee Democrat - March 17, 2009
RV Business - March 18, 2009
Tallahassee, Fla. – Nationally recognized marketing firm Kidd Group announced the launch of its newest division, Kidd RV Resort Consulting, catering to the specific audiences and environment of the RV industry and its partners. Kidd moves forward with this specialized division following years of experience and an industry-diverse, national client base.
“Our success can be attributed to 30 years of marketing experience amid government initiatives, transportation, real estate, technology, finance and healthcare, combined with tested and proven principles and excellent customer service to the RV industry,” said President Jerry Kidd. “Our unique insight allows us to identify the brand essence of our clients and strategically position them in the marketplace.”
Working with resorts and RV industry groups nationwide, Kidd quickly developed into the prevalent RV marketing leader, providing branding, design, Web site solutions, advertising and public relations to clients within this niche. This new division is focused exclusively on the RV market, providing strategic solutions and market intelligence on the RV consumer.
“Kidd has built a solid repertoire of RV experience,” said Tripp Keber, Executive Vice President of Bella Terra RV Resort. “They offer solutions at every stage of resort development and provide industry understanding and unique perspective that is invaluable in this market.”
The adventure-seeking Baby Boomer has proven to be a sunny spot in these cloudy economic times. As of January 2009, many RV parks catering to this group of Boomer-Snowbirds are at or near capacity. While RV unit sales may have slowed in some industry sectors, this has not kept people from hitting the roads. In fact, a study conducted by Kidd RV Resort Consulting indicated that fuel prices would need to reach $7 per gallon before people would significantly alter their travel plans.
“We should remember that today’s full-time RVers are generally the Boomer generation or were part of what Tom Brokaw called The Greatest Generation,” said Vice President Tom Derzypolski. “These are the folks that put a man on the moon, defeated communism and lived through the oil crisis of the late 70s. They are enjoying some of the best years of their lives and nothing will slow them down.”
The RV lifestyle offers escape from daily pressures, flexibility and access to scenic destination in personalized comfort. More than eight million U.S. households now own at least one RV, according to the Recreational Vehicle Industry Association, and the credit worthiness of RV owners remains at the top of consumers.
Kidd RV Resort Consulting is scheduled to announce the full results of its 2008-2009 RV Industry Survey on March 16, days prior to one of the largest RV events in the country, the FMCA 81st International Convention in Perry, Ga. Information on results and how to access details will be available at the division’s Web site, KiddRV.com. It will mark the industry’s first comprehensive consumer market research study.
To learn more about this specialized company, visit KiddRV.com or call (850) 878-5433.
About Kidd RV Resort Consulting
Kidd RV Resort Consulting is a division of the award-winning integrated marketing firm Kidd Group. Specializing in unique marketing opportunities that yield quantifiable results for RV developers and industry partners, Kidd RV Resort Consulting offers proven expertise and experience. Learn more at KiddRV.com.
About Kidd Group
Now in its 30th year of business, Kidd Group offers in-house, integrated communication services, including branding, advertising, design, public relations and interactive solutions. Serving clients internationally, the team is committed to providing creative marketing insight. To learn more about Kidd Group and its award-winning divisions, call (850) 878-5433, or visit Kidd.com.
