RV Resort News

For the past year, Hispanics have proved that they are a continuously growing force within the United States. It is no surprise that the importance of their participation in monumental events, such as the 2012 presidential election and officially becoming the largest minority group as shown in data from 2010 US census, has now made them an imperative target market for many companies and brands.

The RV industry is no exception. Go RVing has officially launched an advertising campaign...

Go RVing launched its second “AWAY” national advertising campaign on Feb. 18 with even bigger plans in store than its initial campaign in 2012. In its efforts to boost the RV industry and showcase the benefits of the RV lifestyle, Go RVing will appear in top national TV, print and digital media outlets. With its $11.3 million media budget, the brand will also integrate a focus on products and consumer events for the first time ever.

The 2013 Go RVing “AWAY” media schedule includes...

After being very affected by the economic downturn, the RV industry is expected to see positive increases in sales during 2013. Although there are still concerns such as consumer demand, consistent financing, availability and affordability, economic pointers give the RV industry reasons to be optimistic.

The annual Florida RV SuperShow held in Tampa, FL was an ideal event to kick-off the industry’s year. There were over 54,000 attendees and sales had a phenomenal boost in comparison...

Even if the recession isn’t over for everyone, it sure seems to be for the RV Industry. The Recreational Vehicle Industry Association expects overall shipments of RVs, including travel trailers, campers and motor homes, to be up roughly 68% this year from 2010. Previous RV enthusiasts who could no longer afford to hit the road in their mansion on wheels are beginning to return to their favorite past times and the new generosity of banks is helping the industry move along nicely. With less...