Services

Kidd RV Resort Consulting leverages its knowledge of RV culture and consumer habits to develop marketing plans and provide tailored solutions unique to the challenges faced by the RV industry. Below is a comprehensive menu of campaign deliverables. For more information on program costs or to schedule a free on-site communications review, please contact us.

Comprehensive Campaign Deliverables

Research & Planning

  • Strategic Marketing Plans
  • Marketing Analysis: Target, Comparables, Trends
  • Focus Groups & Awareness Studies
  • Surveys: Visitor, Buyer, Agent

Branding & Development

  • Name: Project, Amenities, Floor Plans
  • Corporate Identity: Logo, Font/Type, Tagline
  • Copywriting: Project Narrative/Voice
  • Graphics: Artistic/3D Renderings, Photography (shoots/stock), Video

Collateral

  • Business Papers: Letterhead, Note Cards, Envelopes, Business Cards, Shipping Labels
  • Brochure: Small Brochure (with matching envelope), Large Brochure & Sales Sheets (with matching box envelope)
  • Direct Mail: Postcards, Invites, Newsletters
  • Other: Registration Cards, Note Pads, Event Related Materials

Interactive

  • URL Registration
  • Website Road Map & Strategic Layout
  • Website Development
  • Search Engine Optimization
  • Website Traffic Reporting
  • Database: Contact Collection
  • Email/eNewsletter Design & Distribution
  • Virtual Animation
  • Flash Presentations

Social Media

  • Profile Design & Setup
  • Message Development
  • Profile Management
  • Promotions & Advertising
  • Monitoring & Reporting

Signage

  • Signs: Project, Bandit, Event
  • Banners: Crane, Fence
  • Other: Blimp, Posters, POP Displays, Skywriting, Way-Finding

Advertising – Project & Industry

  • Media Planning & Placement
  • Print: Newspaper, Magazine, Directories
  • Outdoor: Billboard, Transit, Street
  • Broadcast: Radio, Television
  • Online: Search, Banner, Social Media, eNewsletters
  • Other: Gas Station, Airport & Mall Kiosks, Tie-In (Co-Op), Event

Promotions

  • Events: Model/Sales Office Opening, Groundbreaking, Broker, On-Site Rallies
  • Specialty Items: Broker, Buyer, Move-In Gift
  • Incentives: Buyer, Broker
  • Trade Shows: Sponsorships, Display & Area Staging, Specialty Items, Contests

Public Relations

  • Media Relations: Media Research & Pitching
  • Writing: News Releases, Advisories, Feature Stories
  • Broker/Buyer: Newsletter/Email Content Development
  • Strategic Partnerships
  • Special Events & Fam Tours
  • Monitoring: Online Blogs & Publications, News Clippings

Experience Center: Sales/Leasing

  • Exterior: Monument Sign, Posters, Search Lights
  • Interior: Displays, Branded Décor (welcome mat) & Specialty Items (mugs, water bottles), AV (project/developer video clips, music selection)
  • Video Presentations

Sales

  • Report Templates
  • Scripts: Broker/Buyer, Phone Messages
  • Operations: Procedures Manual, Contact List
  • Q&A Sheets
  • Online Broker Tool Kits
  • Flash or PowerPoint Project Presentations