Mountain Falls Case Study

Challenge
The Ridge at Mountain Falls, located in Lake Toxaway, NC, is one of the most spectacular, beautiful Class A RV resorts in the country. With 360° views of the Blue Ridge Mountains and within a close proximity to Asheville and Cashiers, NC, the resort is perfectly situated in a location equipped with adequate outdoor activities and breathtaking views, while the resort boasts luxurious amenities with their new development and plans to develop new amenities, and the resort also required a public relations plan to assist selling The Ridge’s lots and create awareness of the property. In addition, they needed a way to dramatically present the property with something more than scenic mountain views.

Opportunity
Kidd RV worked with the new developers of The Ridge to develop a PR plan for the resort, as well as a 3D video animation of the property, outbuildings and new clubhouse. This is the first time this layout and the new property would be presented to potential owners. The video was introduced at the 2014 Tampa RV SuperShow to take RVers on an tour of The Ridge’s beautiful views and landscaping of the Class A amenities, expected to be completed in 2014.

Results
While Kidd RV’s team continues to refine animations and plans for the resort, our team is still working diligently on PR and editorials for the resort in order to develop brand awareness and interest in ownership among RVers. Ongoing efforts will include focusing on the many diverse activities, prime location and spectacular views the resort offers its visitors and owners.

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